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Car commercials in France must now tell people to walk or bike instead in order to reduce transportation emissions

Car commercials in France must now tell people to walk or bike instead in order to reduce transportation emissions.
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Car commercials in France must now tell people to walk or bike instead in order to reduce transportation emissions.

Automobile advertisements in France are now required to promote the benefits of walking or cycling instead. For example, many countries mandate that corporations must inform customers of the dangers of their products, whether it be cigarettes or alcohol.

In advertising, this is frequently necessary or even achieved on packaging. Forcing automakers to include messaging about environmentally friendly transportation options in their advertising is something France is planning to do, according to CTV News.

French environmental organisations have worked tirelessly for years to bring this legislation to fruition. One of three assertions is mandated by law in any one advertisement. “Walk or cycle,” “consider carpooling” and “regularly use public transportation” are all examples of short-distance travel options.

All advertising, whether in print, online or aired on radio or television must incorporate these statements. After the commercial has ended, the messages must be read aloud or shown prominently on the screen in radio commercials.

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There is also a hashtag #SeDéplacerMoinsPolluer which translates to “Move without pollution” and must be shown in specified settings. Up to €50,000 might be fined for non-compliance. It’s part of a larger effort to reduce France’s transportation emissions which account for 15% of the country’s greenhouse gas emissions.

Paris has prohibited older, more polluting vehicles from the city center and the government has already committed to ending gas and diesel car sales by 2040.
Minister Barbara Pompili, France’s Minister for the Ecological Transition emphasized that a multi-pronged strategy was necessary to clean up transportation.

“You can’t just get rid of carbon emissions by switching to electric cars. Also, it means taking public transportation or cycling wherever feasible “Pompili posted a tweet on Wednesday.

This is a move that may have no effect on reducing carbon emissions. But it appears to be a way for the French government to convey the message that automobile emissions are a problem that must be addressed through a variety of methods. It’s not clear if the campaign will lead to a shift in French driving behavior.


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