1.0 Introduction
1.1 Solidaridad Network
Solidaridad is an international civil society organization with 55 years of experience in developing solutions to make communities more resilient and create more sustainable supply chains. The organization works in over 40 countries, on five continents (Asia, Africa, Europe, North America, and South America) through seven independent regional centers (Asia, East and Central Africa, Europe, North America, LATAM (Latin America and South America), Southern Africa, and West Africa. Solidaridad operates across East and Central Africa in agribusiness and agriculture sectors with programs in Ethiopia, Kenya (which also serves as the headquarters of Solidaridad East and Central Africa), Tanzania, and Uganda. Solidaridad envisions a world in which all we produce, and all we consume, can sustain us while respecting the planet, each other, and the next generations. Solidaridad embraces the public-private and people partnerships (PPPP) to test innovations, speed up change, and take success to scale.
1.2 The Creating Shared Value in Maize Value Chain Project (CSV)
(CSV) Maize project is a four-year food security and climate-resilience project that seeks to improve the livelihoods and resilience of 3,000 smallholder maize farmers (50% youth & women) by driving innovation toward sustainable maize production systems in Bungoma County, Kenya. The project is funded by the Louis Dreyfus Foundation (LDF) and implemented by Solidaridad in partnership with the Cereals Growers Association (CGA) and the County Government of Bungoma.
The project’s goal isto ‘improve the livelihoods and resilience of the 3,000 smallholder maize farmers by innovating the maize business case and production systems through improved production, productivity, quality, and collective marketing practices’. Interventions are based on business cases built around smallholder farmers and producer organizations to sustainably increase maize productivity, build resilience to changing climate, and gender and social inclusion within the value chain.
2.0 PURPOSE OF THE ASSIGNMENT
The main purpose of this assignment is to produce audiovisual materials to communicate the Creating Shared Value in Maize Value Chain Project (CSV) and its impact on smallholder farmers and communities in Bungoma County. This production will follow several project participants (ToTs) throughout the Creating Shared Value in Maize Value Chain project life through a series of videos. These audiovisual materials will be taken to showcase the incremental development and impact resulting from the project training interventions and promoted solutions.
Thematic Topics
- Maize Improvement Packages: Showcasing the diverse packages and advancements the project has been promoting for maize cultivation.
- Good Agronomic Practices: Highlighting the adoption and impact of sound agricultural practices encouraged by the project.
- Aggregation, Collective Marketing, and PHH: Capturing the success stories surrounding aggregation, collective marketing, and the post-harvest handling (PHH) approach.
- VSLAs Management and Gender and Inclusion Methodologies: Exploring the support the project has advanced in the management of Village Savings and Loan Associations (VSLAs) and the project’s strategies for gender and inclusion.
- Diversification: Featuring success stories in kitchen gardening and the promotion of five crops alongside maize as intercrops.
2.1 ASSIGNMENT OBJECTIVES
I. Produce five (5) high-quality video clips (3 – 5 minutes) in line with the documentation plan to be provided to the successful consultant;
II. Word document with all the powerful statements/quotes (at least one caption/powerful statement per interviewee) captured during the interviews.
III. Produce at least 200 high-resolution images (individual and group photos) that:
● Show the life and living circumstances of the beneficiary; and,
● Show their activities as follows:
➔ Close-up portrait
➔ Medium or full-length shots of the beneficiary on their field or in front of their house ➔ Current challenges and efforts to mitigate and/or adapt to their effects
➔ If possible, some playful, fun photos. People hugging, giving high fives, showing their farm produce
in the air, etc.
The audiovisual material will be used in different ways:
1. Solidaridad Network Website
2. Solidaridad East and Central Africa Social Media CGA.
3. Promotional emails
4. Knowledge products – Newsletters/Flyers/Banners (photos)
2.2 ASSIGNMENT LOCATIONS
Bungoma County
- Bumula Sub County (Bumula, Kimaeti, South Bukusu, Siboti, and Kabula wards)
- Kimilili Sub County (Kibingei and Kamukuywa wards)
- Mt Elgon Sub County (Elgon, Cheptais & Kapkateny wards)
3. DELIVERABLES
A. Five (5) high-quality video clips (3-4 minutes) highlighting individual interviews for broadcast and non-broadcast; according to the Solidaridad videography guidelines
B. A minimum of 100 high-resolution photographs, edited (post-processed), tagged, and captioned according to the Solidaridad photography guidelines;
C. Word document with all the powerful statements/quotes (at least one caption/powerful statement per interviewee) captured during the interviews.
All photography should adhere to the Solidaridad photography guidelines and brand manual that will be provided to the photographer.
Target Audiences: Potential Donors, Partners, and Corporates
All videos will target diverse audiences including corporates and the public sector, and will be disseminated through multiple media including social media – LinkedIn – and the Solidaridad Network website (potentially to be replicated on the Syngenta website and social channels). The goal is to showcase the progress of the project in Kenya, highlighting the need for such projects, and the impact of the partnership, as a means of interesting potential donors and partners for an expansion of the program in the region.
Key themes to touch on are Good Agronomic Practices, Collective Marketing, Post-Harvest handling, Gender and Social Inclusion, Sustainable Agricultural Practices, and diversification.
4.0 DETAILED DOCUMENTATION PLAN
- Video introducing the selected farmers and trainers involved in the CSV Maize Project,
- asking them for background information, the challenges they face, and what they hope to get from this project. A Solidaridad expert should be featured to share brief insights on the scientific/technical aspects of the project’s contribution to food safety in balance with nature.
- A video showcasing the course of the entire project should be compiled, with a narrative focused on the impact of the project in the two years. Emphasis should be placed on the thematic areas.
- Farmers are to be asked how the project has helped them increase their food security situation through training on GAP, Maize Improvement Packages, and their feelings on collective Marketing.
- Farmers are to be asked about impacts, lessons learned, and their perspective about the future, and progress so far. An expert should be featured to share brief insights into the scientific/technical aspects of the project’s contribution to food safety in balance with nature.
- Experts will provide context, informing the audience on how the project aims to embed sustainability in enhancing food security.
- Capture high-resolution pictures of all interviewees for use in project visibility. Photos of
different parts of the production and processing.
– Close-up portrait of the farmer on his farm
– Medium or full-length shots of the farmer on his field and in front of his house
If possible, some playful, fun photos. People hugging, giving high fives, showing the product in the
air etc.
– The farmer working the field
NOTE: The final story concept will be co-developed by Solidaridad and the selected videographer/storyteller.
Formats:
Please deliver this video in four (4) formats:
● Landscape format, with English subtitles
● Landscape format, without subtitles
● Social media format [LinkedIn and Facebook] 1080*1350, with English subtitles ● Social media format 1080*1350, without subtitles
In all formats, a small Solidaridad logo should be shown in the upper right corner. The materials should adhere to the Solidaridad guidelines.
4.1. CONSENT
The photographer/videographer will seek verbal and written consent before taking pictures/videos. Verbal consent is sufficient, but especially if you portray people in more detail, or if photos accompany interviews, we recommend using written consent forms.
4.2 CONSULTANCY PERIOD
The assignment is for a fixed period of 15 days:
● Two (2) days for pre-production and logistical preparations
● Five (5) days for photography/videography in the locations listed in section 2 of this TOR
●Eight (8) days for post-production writing, editing, etc.
Assignment Starting date – 11th June 2024
Date of submission of products for review – 25th July 2024
4.3 TIMELINE SCHEDULE
Pre-Production: Development of the work plan and review of the shooting script provided by
the client for the documentary. Participate in an inception meeting with Solidaridad and develop the roadmap – 27th May – 5th June 2024
Production: Five (5) high-quality video clips (3-4 minutes) highlighting individual interviews
for broadcast and non-broadcast. Minimum of 100 photos – 11th June – 14th June 2024
Post-production: Submit edited draft pieces and edit recommended changes. Editing – Incorporate of video footage provided by Solidaridad – 15th July – 25th July 2024
5. REQUIREMENT AND SELECTION CRITERIA OF SERVICE PROVIDER
- Outstanding; top-notch videography skills matched with photography expertise;
- Outstanding video, audio, and photo editing skills;
- A proven track record (samples of previous similar assignments need to be presented) specifically on documenting project success stories;
- Experience with documenting international development work.
The technical proposal should include the following:
● Organization Profile (max 1 page) explaining why they are the most suitable for the work; ● Relevant Experience (max 1 page);
● Detailed methodology framework with expected deliverables, timelines, man-days, and financial resources required (3-5 pages) for; ● Recent CV’s for the team;
● Company Registration and PIN certificates;
● 3 testimonials from 3 organizations for which the service provider executed a similar assignment.
The financial proposal should include the following:
● Fixed professional fee for the assignment including preparation, fieldwork (photography & videography), data analysis, writing process, final editing, and reporting –
March 2024 ONLY;
● Government taxes;
● Fixers;
● Permits;
● Translators;
● other related costs.
NOTE: The service provider is responsible for his/her equipment (e.g. cameras, laptops), including the proper insurance of such items and software.
6. COPYRIGHT CREDITS
For the fees paid, the videographer expressly assigns to Solidaridad any copyright arising from the works the videographer produces while executing this contract. Solidaridad here has non-exclusive world rights to selected images in all media (so including non-Solidaridad media) in perpetuity. Solidaridad will not use the images for other purposes than promoting Solidaridad (in the widest sense of the word).
In printed materials with a colophon, Solidaridad will credit the photographers. In external media, photographers can be credited with a combination of the name of Solidaridad with the name of the photographer, so: © Solidaridad/John Doe.
In digital media, posters, and banners photographers are usually not credited. All images (whether used for online or print purposes) must include the videographer’s name in the metadata. The videographer may not use, reproduce,
or otherwise disseminate or authorize others to use, reproduce, or disseminate such works without prior consent from Solidaridad.
How to apply
7. HOW TO APPLY:
Send your application to procurement.eca@solidaridadnetwork.org on or before April 30th, 2024, at 5:00 pm (EAT) with the subject “PRODUCTION OF AUDIOVISUAL CONTENT – VIDEOS/PHOTOS FOR SOLIDARIDAD EAST AND CENTRAL AFRICA-CGA PARTNERSHIP ACTIVITIES IN KENYA”.
Note: Canvassing will lead to automatic disqualification and only the successful candidate will be contacted.