Search for Common Ground
In a world often divided, Search for Common Ground stands for the power of bringing diverse people together to find solutions. By meeting this moment with Search, you join a powerful global peace movement that believes in the profound impact of courageous multipartiality – that all voices should be heard and respected in shaping a better, more connected world and collaborative vision is essential for lasting peace.
From our founding during the Cold War to our programming today we are 800 peacebuilders in 36 countries. We work with 34 million people in conflict every year. Search for Common Ground takes a dynamic approach by building solutions that are based on the needs of communities. We engage with leaders and elected officials to advance dialogue and collaboration. We are community leaders. We are youth activists. We are women. We are Peacebulders. We have been doing this work for over 40 years, we have developed our understanding of what peace looks like, being able to quantify our impact and design more effective programming. Peace moves at the speed of trust, so we invest for the long haul. When we’re no longer needed, we leave, leaving behind people and institutions with the ability to manage future conflicts.
Department Summary
The Marketing Department works to mainstream peacebuilding and positions Search for Common Ground as the leader/leading partner in transforming violent conflict into peace and stability so more people can thrive. The Marketing Team manages all aspects of the global brand, raises awareness (through advertising) and resources (through cause marketing) for the organization, deploying leadership, innovation, and entrepreneurship.
Responsibilities
- Responsible for developing various engaging copy aligned with the 2024 content plan and overall strategic marketing objectives.
- Responsible for creating content that engages and informs our community of peacemakers, enhancing our communications strategy through immersive content that helps to shape an understanding of the places where Search for Common Ground serves.
- Research, write, and edit content that educates and informs our communities on the countries/regions we serve and issues relevant to our work—to position Search for Common Ground as a trusted thought leader. This content will include long and short-form landing pages, articles, and more immersive pieces (which may require collaboration with other stakeholders to create or design), such as infographics, photo essays, animations, and interactive/multimedia pieces.
- Initiate ideas for thought leadership content based on current events, world issues, and trends relevant to our work.
Contributions
- Develop various engaging copy aligned with the 2024 content plan and overall strategic marketing objectives.
- Develop high-impact ROI copy for our shop focusing on refugee-made products, apparel, and donation-based programs.
- Develop content that attracts new audiences and converts for membership.
- Work cross-departmentally to develop content for various marketing landing pages on the website, including partner marketing pages.
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
- Interpret creative briefs to write video scripts
- Produce error-free content that adheres to the Search for Common Ground style guidelines.
- Propose copy concepts and present underlying strategic thinking to MarCom leadership.
- Research, write, and edit the following reports:
- Coordinate with the Program team to obtain required data and confirm the accuracy of each report.
- Collaborate with MarComm, Development, and Programming to identify new, more effective ways to contextualize the impact of our programming for donors.
Competency Behavior Indicators (Knowledge, Skills, and Abilities)
- Initiates brainstorming or problem-solving meetings. With time in this role, develops skills for analyzing and communicating program successes and failures and reports lessons learned to the team and other members.
- Represents Search at local and international events and meetings for professional organizations, vendors, partners, and funders. Develops skills to independently initiate and maintain relations with vendors, partners, and funders. Articulates Search program/project goals and objectives within Search and to external audiences.
- Demonstrates appreciation for diversity of thought. Builds cross-functional relationships with other functional departments.
- Demonstrates ability to be adaptable and willing to confront and change own ideas and preconceptions with the resiliency and flexibility to make changes based on hearing a diversity of thoughts.
- Develops team documents, briefing materials, and presentations. Articulates program/project objectives and how they fit into a team’s goals and/or Search’s mission and adapts to the communications setting.
- Applies standards, identifies areas for standardization, and coordinates across functions from a multicultural perspective that reflects consideration of other cultures, other viewpoints, and other ways of doing things.
- Takes into account the environmental landscape, assesses one’s own and others’ viewpoints in their environment, and proposes solutions from an ethical perspective.
- Recognizes the options available for solving problems, conducts analyses and calculates metrics and other technical tools to support informed decision making.
- Conducts Quality Control of team documents, briefing materials, presentations, and systems data. Carefully reviews and checks the accuracy of information in work reports, management information systems, or with other individuals and groups. Checks the accuracy of one’s own and others’ work. Proactively informs management of potential risks and concerns; suggests resolutions.
- Independently prioritizes time to reach deadlines and reaches end results of assignments with the ability to accomplish multiple steps with limited to no supervision.
- Remain alert and responsive to any safeguarding risks, acquire relevant knowledge and skills that will enable you to promote strong safeguarding practices, understand the safeguarding policy and procedures, and conduct yourself in a manner consistent with the Safeguarding Policy.
Type and Nature of Contacts
- Routinely coordinates with colleagues and consultants on-site and in the field and resolves problem situations with tact.
- Represents, as assigned, selected programs or projects and other organizations, including donors, vendors, and international and local partners.
- Interacts with the country office and regional staff.
Required Skills
Experience with project management tools (e.g., Basecamp, Trello, etc.)
Experience using Website (e.g. WordPress)
Education and Experience
Typically BS/BA with minimum 6 years’ experience.
Working Conditions and Physical Requirements
Usual office environment conditions; ability to travel internationally at least 20%.
Supervisory and Budget Responsibility
May supervise one or more staff members