Position objectives:
Design, implementation, monitoring and control of the marketing strategy for Mexico in coordination with the country’s management and international marketing management and based on the objectives established by the organization.
Main responsibilities:
- Define the marketing plan for Mexico with the strategy and actions of communication, recruitment and loyalty.
- Prepare and monitor the budget, set and approve the objectives of each of its areas and accompany its direct team in achieving them, continuously monitor the degree of progress and report the state of the situation proposing corrective measures.
- Prepare the marketing plan, designing new products and improving existing ones, defining comprehensive marketing campaigns and implementing lead management and conversion programs.
- Prepare reporting of measurement of campaign and product results.
- Design the communication plan, together with its manager, under the parameters of the global brand positioning strategy and those of the country.
- Guard and custody of the brand. Ensure the implementation of the corporate identity manual.
- Define the communication plan, content strategy and own and external channels. Organic and paid. Monitoring and control of investment and return.
- Define the collection plan, content strategy and own and external channels. Organic and paid. Monitoring and control of investment and return.
- Design, Control and Optimization of digital collection funnels. Orientation to results.
- Coordinate the organization of broadcast events and press conferences, presence in networks and forums.
- Prepare content for the internal communication plan for projects and institutional information at vertical and horizontal level.
- Lead and supervise the performance of your own functions and equipment with transparency, integrity, control and quality.
- Provide in time and form internal and external accountability.
- Ensure compliance with the internal regulations and policies of the Organization.
- Talent management.
- Budget control and optimization.
- Responsible for alignment with Country Management and International Marketing.
Requirements
Knowledge and experience:
- University studies in Marketing, Advertising and PR or related.
- Master in Digital Marketing.
- Minimum 10 years of previous work experience in similar roles of responsibility and development of the 360 marketing strategy in Mexico, in the third sector or another.
- Previous experience in digital capture strategy, collection funnels and management of KPI’s.
- Previous experience in Loyalty, nutrition funnels, upselling and cross selling.
- Orientation to results.
Other requirements:
Languages:
- Essential: English and Spanish, C1: Advanced or C2 – Bilingual
Geographical mobility
- Yes. National and International.
Other requirements:
- Windows (Medium or Advanced)
- Office 365 (Medium or Advanced)
- Digital Marketing Tools
Skills and competences:
- Leadership
- Organization
- Optimization
- Team management
- Proactivity and initiative
- Critical thinking
- Analytical capacity
- Global vision
Offer conditions:
- Incorporation: Immediate.
- Contract duration: Undefined.
- Day: Complete (40hrs weekly).
- Work Center: City Country
- Remuneration / Salary according to the remuneration policy for Aid in Action.
In all selection processes, the criterion of NO discrimination based on sex, race, skin color, religion, political ideas, social origin, sexual orientation, age, etc., providing a transparent and equal opportunity process for all candidates, as stated in our Code of Conduct. “ Treating everyone people with respect and rejecting any type of harassment, discrimination, intimidation, exploitation or any other action against Human Rights. ”
In Ayuda en Acción we have zero tolerance for behaviors related to sexual exploitation, sexual abuse and / or sexual harassment, that is why we commit ourselves in accordance with our Child Protection Policy, to carry out a series of verifications prior to hiring through the request for information to previous employers/as through the Plan for the Dissemination of Indebted Conduct among Humanitarian Response Agencies (The Misconduct Disclosure Scheme misconduct-disclosure-scheme.org) in the event that said employers adhere to this platform. Therefore, when submitting this application, the job applicant accepts and authorizes the performance of these verifications to continue in the selection process.
Additionally, it will be mandatory to present “ The Negative Certification of the Central Registry of sex offenders “ prior to incorporation.