TERMS OF REFERENCE (TOR)
Gender Justice and Climate Solutions in Asia: Stop Motion Consultancy
A. BACKGROUND
Oxfam is a global movement of people, working together to end the injustice of poverty. That means we tackle the inequality that keeps people poor. Together, we save, protect and rebuild lives when disaster strikes. We help people build better lives for themselves, and for others. We take on issues like land rights, climate change and discrimination against women. And we won’t stop until every person on the planet can enjoy life free from poverty.
In our pursuit of a just and an equal world, we began researching and addressing the intersectionality of barriers that hinder women’s growth and one prominent theme that has emerged is the nexus between climate and gender. While this issue presents acute challenges for everyone, studies have shown that women are more likely to experience greater negative impact in the aftermath of climate-related issues.[1] From assuming caregiving responsibilities for their families to enduring harassment during relocation, the list of these issues is exhaustive, making it almost impossible for women to rebuild a new life. The effects are not limited to their socio-economic life of women but is deeply affecting their emotional and mental wellbeing.
Despite these challenges, we continue our efforts as we see a future Asia where women and girls are not only leaders but also champions of climate resilience and gender equality. In this world, women actively participate in and influence climate change mitigation and adaptation strategies, contributing to innovative solutions and driving sustainable practices. We aspire to break down systemic barriers that limit women’s access to resources and opportunities, fostering a society where climate initiatives prioritize gender inclusivity. This vision embraces an Asia where women and girls are not just beneficiaries but active agents in shaping policies, from local to global levels, ensuring that their perspectives and needs are integrated into every facet of climate and gender justice.
To better represent the facts, Oxfam is seeking a skilled and experienced consultant to create impactful stop motion graphics focused on the intersection of gender and climate. We are looking for a creative professional who can effectively express the life story of these women – challenges and opportunities related to these critical issues.
B. RATIONALE
Now, more than ever, we recognize the importance of vivid and compelling visuals to breathe life into this vision. Through the power of art, we aim to convey the essence of our work and aspirations. Illustrations possess the unique ability to encapsulate complex ideas and emotions, making them accessible to a diverse audience. By visually representing our vision, we can inspire and mobilize people to stand with us in our pursuit of gender justice, climate justice and equality in Asia. The primary target audience for the artworks will be women, young feminists, activists and social media users, while our secondary audience will be policymakers across Asia.
C. PURPOSE OF ASSIGNMENT
The stop motion graphics will visually represent Oxfam’s unwavering commitment to ending poverty, addressing climate change, and promoting gender justice in Asia. The animations will blend storytelling, data visualization, and impactful visuals to engage the audience emotionally and intellectually. This assignment serves as a bridge between Oxfam’s vision and the broader community. It transforms abstract concepts into vibrant, relatable images, in the hopes of igniting conversations and actions that move us closer to the realization of a more just and equitable Asia.
Our brand style is unapologetic, passionate, and energized.
- We speak with authority about inequality and the systemic forms of oppression that hold people back from living full and dignified lives.
- We act with urgency and conviction. We demand long-term sustainable change. We believe in the power and potential of people.
- We speak with passion as we strive to support a movement that enables ordinary people to drive extraordinary change. We believe that change is urgently needed. And that change starts with you, your passion, your conviction, and your belief in a better future.
- We have a clear and optimistic vision for the future. We proactively seek solutions and do not give up.
- We are not defeatists and do not get deterred. We know that if we all use collective power and courage, we can build an equal future for ourselves and generations to come.
D. SCOPE OF WORK
Oxfam seeks the services of a stop motion artist with a unique style and technique that can capture the essence of the narratives effectively. The selected consultant will collaborate with Oxfam to produce a series of stop motion graphics that vividly convey the impact of climate change on gender equality. The goal is to raise awareness, inspire action, and foster a deeper understanding of the interconnectedness between gender and climate issues.
We expect the video to showcase how women adapt to environmental challenges and overcome obstacles. It should express different aspects of her life getting affected by the climate-related issues and her resilience in the face of these adversities. The story should represent the significance of prioritizing women while addressing climate crisis for a sustainable and resilient communities.
We wish to engage artists from Asia or those with a strong connection to Asia, as it is crucial for creating artwork that is culturally sensitive, contextually relevant, authentic, and capable of effectively conveying Oxfam’s mission and vision to local and global audiences.
Storyboard Development:
- Craft narratives that highlight the unique challenges faced by individuals, particularly women, in the context of climate change from the case stories and report provided by Oxfam
- Ensure that the storyboard aligns with the cultural nuances and realities of the respective countries.
Climate Data Integration:
- Work with Oxfam teams to integrate relevant climate data into the animations, visually representing the impact on communities and emphasizing the urgency of addressing climate change.
Casting and Representation:
- Emphasize diversity in character representation, showcasing the roles of women as leaders, caretakers, and activists in the face of climate challenges.
- Ensure the inclusion of local cultural elements to enhance relatability.
Messaging:
- Develop concise and impactful messages that accompany each animation, emphasizing the connection between gender equality and climate resilience.
- Represent hope to encourage a sense of responsibility and collective action among the audience to show the possibility of change
E. OUTPUTS:
- One stop motion graphics animation of 2 mins.
- Portrait size, square size, landscape size.
- Consultant must provide source files of animations.
F. IMPORTANT NOTES:
- The artists will be expected to work closely with Oxfam staff at each stage.
- The artists should provide exploratory storyboards at the pre-production stage to build on the concept or idea and ensure feedback can be accommodated from Oxfam.
- Oxfam reserves the right to request one iteration of the animation after the first cut is submitted with colour.
- Oxfam reserves the right to request one variation/change in the animation even after the final product has been submitted in case there is any brand risk/non-alignment with Oxfam values.
- All rights for the content produced for this assignment will remain with Oxfam. The artist will be responsible for ensuring the quality and timely submission of the deliverable.
- For all communication products, the artist will be bound to adhere to the branding and sensitivity guidelines of Oxfam.
- All content is to be shared with Oxfam for screening and vetting before external dissemination.
- The animation will be used in Oxfam’s promotional materials and campaigns to raise awareness and drive action on these critical issues.
G. TIMELINES
The engagement is expected to commence once a contract has been signed between the Consultant and Oxfam. All artworks must be completed and signed off for online dissemination before 25th of March 2024
I. SELECTION PROCESS & CRITERIA:
The proposals will be evaluated through a competitive selection process. The following criteria will be followed:
Consultant’s profile: 50 points
Proposal: 30 points
Proposed Budget: 20 points
- Experience with International Development Organisations/ UN agencies is a plus.
- Experience with commissioning artwork on a rolling basis.
- Failure to submit relevant samples of previous work will lead to disqualification from the application process.
Oxfam reserves the right to rescind this agreement due to unsatisfactory performance by the consultant.
H. PROCEDURE FOR APPLICATION:
Interested consultants should submit the following in their proposal:
- Tell us about yourself. Write a couple of sentences about you and your work. Feel free to send a short client list.
- Detailed proposal with rationale/ideas on what elements you might cover under the chosen 3 themes.
- PDF Portfolio or website portfolio that communicates your signature style on possibly a variety of subject matter illustrated within that unique style.
- Itemized financial quotation.
[1] Effects of Climate Change on Women
How to apply
To apply, proposals must be sent online with the subject ‘Gender Justice and Climate Solutions in Asia: Stop Motion Consultancy’ by 29th February 2024 to the following email address: consultancy_oxfam@oxfam.org.uk
For TOR-related queries, please write to: SaKhan@oxfam.org.uk