Consultant – Tobacco Control Communication Outreach and Advocacy – (2209131) at World Health Organization (WHO)

We are the directing and coordinating authority on international health within the United Nations’ system. We do this by: providing leadership on matters critical to health and engaging in partnerships where joint action is needed; shaping the research agenda and stimulating the generation, translation and dissemination of valuable knowledge;

  • Experience 2 years
  • Location Not specified

Purpose of consultancy

The consultant will provide technical guidance on tobacco control, including the development and implementation of the 2023 World No Tobacco Day campaign and other advocacy and communication activities of the TFI unit, including the publication of tobacco knowledge summaries. The consultant will also provide communication outreach and advocacy as well as technical guidance in scaling up digital solutions for tobacco cessation.


Advocacy for tobacco control including MPOWER continues to remain an important strategy for WHO.  World No Tobacco Day (WNTD) is one such action. It is observed around the world every year on 31 May. This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what WHO is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations.

The World No Tobacco Day 2023 campaign will aim to mobilize governments, policymakers, researchers and the global community, including relevant UN agencies, to address some of the challenges identified related to tobacco growing, and to amplify advocacy efforts beyond health by showing the massive impact of tobacco growing on food scarcity.

The WHO Tobacco Knowledge Summaries are prepared with the objective to summarize scientific knowledge in a specific area of tobacco control, as well as describe the effectiveness of specific and evidence-based interventions to reduce tobacco use and tobacco-related complications. These publications are also intended as an advocacy tool to widely include health care professionals in the fight for tobacco control and prevention of tobacco-related adverse health effects.

Scaling up O of MPOWER is another important area of work where there is need for more support. A series of digital tools for tobacco cessation (WHO digital health worker-Florence, tobacco cessation chatbots, online training courses) have recently been developed and promoted by WHO to support tobacco users in quitting. More work on communication, outreach and advocacy needs to be carried out to ensure that more countries are adopting and sustaining these digital tools as well as population-wide tobacco cessation programmes.


Deliverable 1 Provide technical input on the development and implementation of World No Tobacco Day 2023.  Expected by 30 June 2023

  • conduct relevant research and develop technical content, including fact sheets, press release, web announcements, social media posts and tweets, talking points, media briefs and Q&As for World No Tobacco Day
  • collaborate with WHO regional and country offices, partner networks, and global health exports and associations
  • coordinate the review process of draft WNTD documents by internal technical units at WHO headquarters and incorporate their feedback into the material
  • coordinate the production process of campaign material with contracted communications agencies, such as product design and video production; and facilitate event logistics.

Deliverable 2 Provide technical guidance for strengthening of tobacco control outreach and advocacy products.  Expected by November 2023

  • coordinate development of two new Tobacco Knowledge Summaries on lung health/asthma and smokeless tobacco in collaboration with external partners, public health experts and academic institutions
  • coordinate review of new Tobacco Knowledge Summaries by relevant technical units at WHO headquarters
  • coordinate launch and promotion of Tobacco Knowledge Summaries in all official languages in collaboration with partnering research entities, which involves on-site coordination of press conferences, live Q&As and video statements; and
  • provide technical guidance to Regional and Country Offices on communications strategies as needed.

Deliverable 3  Provide technical guidance for scaling up population-wide tobacco cessation interventions.  Expected by November 2023

  • provide technical input on advocacy for tobacco cessation as an essential component of comprehensive tobacco control programme and awareness-raising of effective tobacco cessation tools
  • provide technical input on conduct country-level tobacco cessation capacity building activities.

Qualifications, experience, skills and languages

Educational Qualifications:


Minimum first university degree in Public Health and/or Business Administration and/or International Development or related field.



  • At least two years’ experience working in public health or related field.
  • Practical experience in supporting countries on tobacco control (technical or advocacy) and communications campaigns for public health programmes.
  • Working experience with national public health institutions


  • Working experience with WHO or any other UN organization
  • Working experience in tobacco control


  • Project management skills
  • Sound interpersonal and communication skills

Languages required:


Expert knowledge of English.


Home based – Off-site.


The consultant is expected to travel.

Remuneration and budget (travel costs are excluded):


Band level A
USD 3,955 – 6,980 per month

Living expenses (A living expense is payable to on-site consultants who are internationally recruited):


Expected duration of contract: 

11 months

Method of Application

Interested and qualified? Go to World Health Organization (WHO) on to apply

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May 2024