Consultant (12 Months, home based) Data and Analytics Specialist, Individual Giving, PSFP, Division of Private Fundraising and Partnerships (PFP)
Job no: 564785
Position type: Consultant
Location: Switzerland Division/Equivalent: Partnerships
School/Unit: Geneva, Switzerland
Department/Office: Private Fund Raising and Partnerships
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, we deliver.
Purpose of Assignment:
UNICEF seeks to hire a talented Data and Analytics Specialist who has strong knowledge in Google Analytics, Tag Manager, Optimize/Optimizely/VWO, Hotjar, Google Cloud Platform and Salesforce to deliver the best possible Analytics Implementation in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts and web platform team to improve our digital customer journey.
As a Data and Analytics Specialist, you will be focused on supporting with rapid response insights and tag management solutions our NATCOM, country offices and/or Global Initiatives in selected markets. You will provide analytics direction on digital fundraising campaigns, marketing channel attribution and marketing automation with a focus on improving donor experience, while managing and democratizing our global digital measurement framework as well as our first party data collection best practices.
This role will be a key asset for the global Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising to an advanced level.
How can you make a difference?
Scope of Work:
Digital Analytics and Fundraising:
- Collaborate with PFP teams, UNICEF offices and ICTD for strategic projects such as the Google Marketing Platform, Digital Transformation, Google Cloud Data Hub and the CRM project.
- Stay in touch with market needs and industry trends to identify pain points and gaps
- Be responsible for Quality and timely deliverables for team requests.
- Manage where needed market Analytics and tagging requests (Google Analytics, GTM, Media Analytics) that drive business revenue and growth.
- Work closely with leading media partners such as Google, Facebook, TikTok and other data partners to take advantage of new measurement features (FB CAPI, Google ADH, server-side GTM) and learning opportunities.
Analytics and Tracking Implementation:
- Implement Digital Analytics (Google Analytics), CRO (A/B tests) and Paid Media pixels (Google Ads, DCM, TikTok etc).
- Ensure Data Integrity, Accuracy, and Tagging as per best practices and global standards.
- Understand multiple data sources and develop methodology for joining data that will add value for acquisition, retention, and loyalty customer use cases.
- Contribute to building effective process management, quality checks, and reducing product & execution inefficiencies.
- Identify gaps, architect solutions, and provide optimization recommendations that drive digital fundraising campaigns and objectives.
- Work with various internal stakeholders to ensure projects are completed in a timely manner.
- Document best practices and seek out opportunities to improve existing processes.
Work Assignments:
Work assignment 1: Implement Digital Analytics (Google Analytics), and Paid Media pixels (Google Ads, DCM, TikTok etc).
Work assignment 2: Implement CRO tool ensuring a global CRO solution is selected and implemented on the GGP web site.
Work assignment 3: Develop methodology for joining data that will add value for acquisition, retention, and loyalty customer use cases.
Work assignment 4: Document tracking and tagging best practices and seek out opportunities to improve existing processes.
Work assignment 5: Deliver end-to-end data pipelines for the Accelerate Retention Program in Google Cloud Platform.
Work assignment 6: Deliver end-to-end data pipelines and productionize Marketing Mix Modeling project in Google Cloud Platform.
Work assignment 7: Implement new measurement features from leading data partners (FB CAPI, Google ADH, server-side).
Deliverables/Outputs:
Deliverable 1: 100% By October 31, 2023, Develop one document showcasing the methodology for joining data that will add value for acquisition, retention, and loyalty customer use cases.
Deliverable 2: 100% By November 30, 2023, Implement 1 CRO tool ensuring a global CRO solution is selected and implemented on the GGP web site.
Deliverable 3: 100% By December 31, 2023, Implement 3 new measurement features from leading data partners (FB CAPI, Google ADH, server-side GTM).
Deliverable 4: 100% By February 29, 2024, Deliver one end-to-end data pipeline and productionize Marketing Mix Modeling project in Google Cloud Platform.
Deliverable 5: 100% By March 31, 2024, Create one document for tracking and tagging best practices and seek out opportunities to improve existing processes.
Deliverable 6: 100% By June 30, 2024, Deliver one end-to-end data pipelines for the Accelerate Acquisition & Retention Program in Google Cloud Platform.
Deliverable 7: 100% By September 30, 2024, Implement 50 Digital Analytics (Google Analytics), and Paid Media pixels (Google Ads, DCM, TikTok etc) requests received either from Virtual Hub or local markets.
To qualify as an advocate for every child you will have…
Education:
- Advanced university degree (Master’s degree or higher) in mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent quantitative fields is required. Alternatively, a first-level university degree (Bachelor’s degree or higher) with additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.
Experience:
- Minimum five years of progressive experience and hands-on knowledge in the following fields: Google Analytics, GTM, Optimize or Optimizely is required.
- Have experience in implementing and managing Google Analytics (GA360) is required.
- Experience working with paid media data, including but not limited to DCM data, Google analytics 360 data, QA and data validation in warehouse environments is required.
- Experience working with Cloud Platform environments and data warehouses such as BigQuery Data Warehouse or Microsoft Azure is required.
- Experience working directly with business users to build reports, dashboards and solving business questions with data is desirable.
- Experience designing and measuring media and audience-based tests is desirable.
Language:
- Fluency in English is required. Knowledge of another official UN language is desirable.
Duration of Consultancy:
- 12 Months (Home-based).
Travel:
- No travel is envisaged.
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Costs indicated are estimated. Final rate shall follow the “best value for money” principle, i.e., achieving the desired outcome at the lowest possible fee. Consultants will be asked to stipulate all-inclusive fees, including lump sum travel and subsistence costs, as applicable.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on the best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Advertised: Aug 08 2023 W. Europe Daylight Time
Application close: Aug 14 2023 W. Europe Daylight Time
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- Closes Aug 14 2023Consultant (12 Months, home based) Data and Analytics Specialist, Individual Giving, PSFP, Division of Private Fundraising and Partnerships (PFP) in Switzerland
UNICEF seeks to hire a talented Data and Analytics Specialist who has strong knowledge in Google Analytics, Tag Manager, Optimize/Optimizely/VWO, Hotjar, Google Cloud Platform and Salesforce to deliver the best possible Analytics Implementation in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts and web platform team to improve our digital customer journey. As a Data and Analytics Specialist, you will be focused on supporting with rapid response insights and tag management solutions our NATCOM, country offices and/or Global Initiatives in selected markets. You will provide analytics direction on digital fundraising campaigns, marketing channel attribution and marketing automation with a focus on improving donor experience, while managing and democratizing our global digital measurement framework as well as our first party data collection best practices. This role will be a key asset for the global Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising to an advanced level