1. BRAC
BRAC is an international development organisation founded in Bangladesh in 1972 that partners with over 100 million people living with inequality and poverty to create opportunities to realise human potential. BRAC is known for its community-led, holistic approach and delivering long-term impact at scale. BRAC works with communities in marginalised situations, hard-to-reach areas and post-disaster settings across Asia and Africa, with a particular focus on women and children. BRAC operates as a solutions ecosystem, including social development programmes, social enterprises, humanitarian response, and microfinance. BRAC is born and proven in the south, has become a world leader in developing and implementing cost-effective, evidence-based programmes, and has been recognised as the number one development organisation in the world for multiple consecutive years by Geneva-based independent media organisation, NGO Advisor.
2. BRAC International Microfinance
BRAC has been one of the pioneers of microfinance. Having started its microfinance programme in Bangladesh in 1974, BRAC first expanded its microfinance operations internationally in 2002 and now operates in seven countries outside of Bangladesh – Myanmar, Tanzania, Uganda, Rwanda, Sierra Leone, Ghana and Liberia and serves nearly 850,000 clients, 96% of whom are women.
BRAC International Microfinance’s mission is to provide a range of financial services responsibly to the people living in poverty, particularly women, in rural and hard-to-reach areas, to create self-employment opportunities, build financial resilience, and harness women’s entrepreneurial spirit. We offer inclusive, accessible, and convenient loan and savings products, tailored to the needs of the local community. Our core credit products include group-based microloans provided exclusively to women, and small enterprise loans for entrepreneurs seeking to grow their businesses.
3. Purpose of Engagement
BRAC International Microfinance (BI MF) communications aims to raise visibility of our work among diverse stakeholders including clients, investors and partners, peers and think tanks, policymakers, and the public.
We are seeking a creative agency partner to provide high-quality, visually engaging, and timely creative design services for BRAC International Microfinance (BI MF) to support the communications and marketing objectives of its microfinance institutions located in Africa and Asia.
The agency partner will be primarily responsible for the design and development of campaigns and contents for BI MF and country social media pages (facebook, linkedin, X), focusing on major national days, UN days and global campaigns and events and promotion of BI MF’s products and services. In addition, the agency partner may also develop communications and marketing materials such as brochures, fliers, social and behavior change materials, tailored to their unique audiences and objectives of BI MF’s microfinance institutions.
4. Scope of work
- Design of social media graphics and visuals to support BI MF’s global campaigns calendar.
- Design of social media graphics and visuals for important national holidays for specific microfinance entities.
- Design and development of motion graphics, icons, infographics, and illustrations as required for different communication materials.
- Editing text and voice over based reels and short videos for social media.
- Generate creative ideas for engaging content such as AI created designs, gifs, polls, and animations to increase social media engagement.
- Share monthly content calendar for current/upcoming month with list of suggested activities
- Coordinate media buying and promotion efforts, including sponsored content and advertisements, on platforms such as Facebook, YouTube and LinkedIn.
- Stay informed about social media trends and provide advice on content strategies aligned with BRAC’s identity and objectives.
- Design of marketing materials to promote products and services contextualised to each microfinance institution’s clients and specific requirements, including brochures, flyers, posters, banners, etc,
- Design of corporate branding materials and merchandise such as desk calendars, diaries, pens, notebooks, etc.
- Develop behavior change communication materials and campaigns targeting clients to promote positive financial behaviors and enhance financial literacy.
- Regular collaboration with BRAC communications to ensure alignment with campaign calendars and upcoming priorities.
- Develop campaign strategies and plans to effectively convey messaging and achieve desired outcomes in collaboration with BRAC communications.
- Analyze key metrics of social media such as engagement rates, reach, and audience demographics to identify areas for improvement. Use insights to optimize content strategies and improve performance over time.
- Share monthly reports with key performance highlights and notes.
5. Duration of the project
Selected agencies or agency partners will be contracted for a period of six months. The contract may be renewed based on the achievement of agreed key performance indicators.
6. Payment milestones
Payment could be made monthly or bi-monthly based on the items delivered by the agency partner.
7. Interested agency partners should meet the following eligibility criteria
- Minimum of 3 years of experience in designing and executing social media campaigns, microfinance, financial institutions, International NGOs or UN agencies.
- At least 5 years of experience in graphics design for a range of digital and non-digital platforms.
- Demonstrated experience of working for brands in East and West Africa. Established presence in Kenya, Tanzania, Uganda will be an added advantage.
- Understanding of microfinance, financial inclusion, and global development concepts is preferred.
- Experience in media buying, particularly on platforms such as Facebook, YouTube and LinkedIn, with a proven ability to optimize ad performance and maximize ROI.
- Strong understanding of social media platforms and trends, with proven success in creating content that drives engagement and audience interaction.
- Proficiency in utilising design software and tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as experience with animation and multimedia software.
- Demonstrated expertise in developing visually engaging content that aligns with brand identity and messaging guidelines, as evidenced by a portfolio of past projects and client testimonials.
- Knowledge of search engine optimization (SEO) best practices and experience in optimizing content for improved search engine visibility and organic traffic.
- Ability to work collaboratively with diverse stakeholders and work with a multicultural team across different time zones.
- Demonstrated track record of delivering high-quality work within agreed-upon timelines and budgets, with a focus on attention to detail and accuracy.
8. Terms & conditions:
a) Quotations to be submitted by email to – info.bimf@brac.net
b) Delivery Timeline: As per Terms of Reference.
c) Offer Validity: 30 days from the date of submission.
d) Evaluation: As per Terms of Reference
e) Payment: As per Terms of Reference. Final payment will be transferred to the supplier’s bank account directly within 30-60 days after satisfactory delivery of work. The supplier must mention their Account Name, Account Number, Bank Name, Branch Name, Routing number and e-mail address in the Invoice/Bill. For international firms the supplier must comply with their country VAT and Tax regulations and international standards. The supplier is responsible for ensuring that all provided information is accurate and up to date to avoid any delays in payment processing.
f) Partial payment against partial delivery is not allowed.
g) BRAC reserves the right to accept or reject any or all quotations/tenders without assigning any reason.
Confidentiality and compliance
BRAC will own the intellectual property rights of the produced artwork, images, illustration, scripts, stories, and creative rights. Any data, information, documents, and other materials related to the work shall remain the property of BRAC and shall be kept confidential by the supplier. The supplier will not be allowed to transfer or divulge any information to any other person or organisation without prior approval of BRAC. The supplier is also not allowed to sub-contract, delegate or otherwise transfer or dispose of any of its rights or obligation of the work to a 3rd party without prior written approval from BRAC.
Safeguarding
The supplier agrees, for the purposes of this agreement to take all reasonable steps necessary to ensure that the supplier does not support sexual harassment, fraudulent activities and misconduct relating to implementation of this agreement and in the operation of its organisation. The supplier also confirms that it will comply with the national laws and rules along with the internationally accepted laws, rules and regulations regarding contract, employment conditions, labour issues, sexual harassment, fraudulent activities and misconduct etc.
How to apply
Interested design firms and consultants are requested to submit the following –
- Include a comprehensive portfolio showcasing relevant samples of previous work, highlighting projects that demonstrate expertise as per the scope of work.
- Present your understanding of the brief and creative approach to developing advocacy campaigns for social media.
- Submit CVs of the team members who will be involved in working with our brand, detailing their relevant experience, skills, and qualifications.
- Present a detailed breakdown of costs per item as per the scope work (rate chart) including all-inclusive pricing for the services offered. Include country-specific VAT and tax considerations.
Deadline for submission
Proposals must be submitted on or before 20 July 2024, 10am East Africa Time. Proposals submitted after the deadline will not be considered for review. For any queries about the TOR please email to below addresses – info.bimf@brac.net. All questions must be submitted before 10 July, 2024.
