Social Media Campaign Support for International Youth Day
BACKGROUND:
BRAC International is a leading nonprofit organisation with a mission to empower people and communities in situations of poverty, illiteracy, disease, and social injustice. BRAC International designs proven, scalable solutions that equip people with the support and confidence they need to achieve their potential. BRAC’s institutional expertise on successfully implemented programmes is applied across 17 countries, touching the lives of over 130 million people, where the models are adapted according to the country’s context.
There are over 1.8 billion adolescents worldwide. Africa is the youngest continent in the world and Asia also has a significant youth population. They face challenges of accessing quality education and employment and things have only been exacerbated by pandemic, conflict and climate change. And adolescent girls and young women face additional challenges of early pregnancy and early marriage.
To support young people in successful transitions to adulthood, BRAC International uses our rigorously tested and evidence-based Youth Empowerment Programme to deliver holistic empowerment programming, inclusive of social and economic empowerment, and positively influence enabling environments. We aim to reach 4 million adolescent girls and young women (AGYW) over the next five years in the Asia and Africa regions through a three-pronged approach: direct delivery, partnership and capacity sharing.
OBJECTIVE:
BRAC International is seeking a strategic and creative partner who will produce a series of social media content and creatives to mark the importance of investing in and empowering global youth, surrounding the occasion of International Youth Day.
CONTENT PILLARS:
In consultation with BI Comms and the programme unit, and develop creatives in the form of Social Media Static posts, Reels, Video bytes, and all related captions and copies.
Intergenerational knowledge exchange, how the youth can enrich older generations and vice-versa – BRAC’s Approach & Interventions, Solutions – Impact Stories – Call-to-Action | Campaign Theme – Generations coming together for a better future.
TIMEFRAME:
Total contract duration: 2 months
Delivery Timeline & Deliverables
2 weeks from date of onboarding:
- Static Posts
- Social media buying plan
3 weeks from date of onboarding:
- Dynamic Posts (in GIF format) for Facebook and LinkedIn
- reels for Facebook and Instagram
4 weeks from date of onboarding:
- 3 minute video compilation of our on-ground youth activities taking place in four different countries (Uganda, Tanzania, Sierra Leone, Liberia)
- Videos that will be shorter cuts of the compilation video
- Static Post
Within 4th-6th week of onboarding:
- Executing media buying plan for all above-mentioned content across various social media
8th week of onboarding:
- Campaign performance report and B-roll footage submission
RESPONSIBILITIES:
- Co-create final content – copy and caption for posts
- Develop & Design Creative Posts
- Prepare script for, shoot & produce campaign videos and reels
- Videos to be shot in 4 different countries: Uganda, Tanzania, Sierra Leone, Liberia
- Media planning and buying support for the above-mentioned content on social media channels (Facebook, LinkedIn)
- Sharing of assets and reports as required by campaign timeline
KEY QUALIFICATIONS REQUIRED:
- Previous experience in working with BRAC International will be an advantage
- Potential partner with existing teams in Uganda, Tanzania, Sierra Leone and Liberia is highly preferred, as video shoots will take place at these locations and travels costs will not be included
- Able to provide high-quality creative content within expected timeline, able to accommodate at least 2 rounds of feedback on submitted content
- Experience and familiarity with media buying on widely used social media platforms
- Overall proficiency in English verbal and written communication is preferred
PAYMENTS:
- Actual invoice will be based on the approved deliverables.
- Payment schedule: Deliverable 1 (30%); Deliverable 2 (40%); Deliverable 3 and 4 (30%)
- Payment will be made through a bank account after successful delivery of the work
How to apply
Sealed quotations are hereby invited for the following [Social Media Campaign Support for International Youth Day] under the terms and conditions mentioned below on their Letter Head Pads.
Terms & Conditions:
- Quotations must be submitted by: 30-05-2024 & Time: 10:30 AM Netherlands Local Time. Note that sending the quotations to any other email address will result in disqualification.
- Quotations to be sent by: Email to: bi.procurements@brac.net
The following documents are to be submitted:
- Updated Trade License
- VAT Registration Certificate/Equivalent.
- Tax payment receipt/ Equivalent.
- Experience in this field as per ToR
- Draft concept & creative samples with application
- Company profile and samples of previous work.
Location for Delivery: As per ToR
Due Date for Delivery/Completion: As per ToR
Warranty: n/a
Inspection: n/a
Sample: As per ToR
Offer Validity: 30 days from the date of submission.
Other Terms & Conditions:
- Income Tax, VAT will be deducted at source as per applicable Government rules.
- Payment will be transferred to your company bank account directly within 30 days after satisfactory delivery and a notation on the delivery challan by the recipient (with name, designation & date). The supplier must mention his A/C Name, Account No., Bank Name, Branch Name and e-mail address in the Invoice / Bill through a seal.
- Alternative Offer: Alternative offer will not be accepted
- Only one organization can participate in the bidding process under same proprietorship or family. If found more than one organization under above condition both the organizations will be termed as non-responsive.
- The liquidated damage should be 0.5% per week or part thereof delayed until actual delivery, up to a maximum deduction of 5% the contract price.
- The Supplier must guarantee that it complies with all applicable Anti-Terrorism Laws and does not engage in or conspire to engage in any transaction that evades or avoids, or has the purpose of evading or avoiding, or attempts to violate, any of the prohibitions set forth in any Anti-Terrorism Law. “Anti-Terrorism Laws” shall mean any laws relating to terrorism or money laundering, including Anti-Terrorism Act of respected country (as may from time to time be amended, renewed, extended, or replaced) and any international conventions related to terrorism and counter-terrorism.
- BRAC International reserves the right to accept or reject any or all tenders without assigning any reason.
