Influencer Marketing Consultant
Job no: 563002
Position type: Consultant
Location: Ukraine Division/Equivalent: CEE/CIS
School/Unit: Ukraine
Department/Office: Kyiv, Ukraine
Categories: Communication
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
How can you make a difference?
Background:
For more than half a century, UNICEF‟s goodwill ambassadors and celebrity supporters have helped to protect the rights and improve the lives of children and women around the world. By creating public awareness of children’s issues and helping to mobilize resources, the celebrities who work with us send a clear message that children are a priority.
With growing importance of digital channels, UNICEF Ukraine is further strengthening its digital outreach and engagement of digital influencers to respond to global shifts in the fields of communication, fundraising, advocacy and development. Effective use of digital channels for communication of UNICEF’s key messages, through relevant content, experience and dialogue, allow individuals to connect directly with other individuals or groups, as well as brands and organizations, thus creating valuable relationships with both online and offline supporters. Use of digital media platforms helps to position UNICEF Ukraine as a knowledge leader, expands outreach and broadens engagement around children’s rights.
UNICEF Ukraine seeks an influencer marketing consultant to harness the power of social media and engage in a meaningful way bloggers, influencers and opinion leaders on various social media platforms in order to amplify UNICEF`s digital footprint and messages from social media campaigns and reach out to wider public on social media.
Purpose of assignment:
The Influencer Marketing Consultant will be responsible for maintaining celebrities/influencers database, coordinating celebrities’ outreach and engagement and thus sparking digital conversation around UNICEF topics to various types of audiences.
She/he will help plan and implement part of UNICEF` strategic communication and advocacy plan related to integration of influencers marketing, reaching out to bloggers, building and maintain meaningful partnership with them to forge UNICEF brand and visibility.
His/her role will be critical for identifying and securing several high-profile partnerships in 2023/2024. The Consultant will help to build and sustain the most effective and strategic relationships with celebrity ambassadors and supporters, as well as help to harmonize the celebrity partnerships with the UNICEF global guidelines and recommendations
Working under the supervision of the Communication Specialist, Influencers marketing consultant will ensure timely, accurate and effective engagement of Ukrainian bloggers, celebrities and opinion leaders and integration of digital marketing perspective into UNICEF` strategic priorities.
To qualify as an advocate for every child you will have…
Education: Bachelor’s degree (or higher) inCommunication, Journalism, Marketing, International Relations, Public Relations, Political Science or related field.
Professional experience: 3+ years’ experience working on influencers marketing, celebrities’ engagement and campaigns promotion for a digital agency, NGO, private sector company, media outlet or related field. Previous experience in a creative agency/ marketing department of a company will be an asset. Experience in developing and implementing marketing campaigns, fundraising activities with high profile celebrities and opinion leaders Proven skills in communication, networking, strategic thinking, advocacy, negotiation, and ability to relate to a young audience.
Language:
- Ukrainian: Proficient/Native [C2];
- English: Upper-intermediate [B2].
Skills and competencies: Excellent writing and communication skills in Ukrainian and a good command of English. Ability to work independently, tackle demanding goals and produce timely results and good quality of work. Adept at using a wide range of social media platforms including Facebook, Instagram, Twitter, Youtube, Telegram, Likee, TikTok, etc. Proven ability to manage multiple priorities within specified timeframes.
Work assignment overview:
Deliverable
Deadline
# of w/days
Creating and maintaining UNICEF influencers database
12.10.2023
20
Mapping of potential influencers, celebrity supporters and opinion makers according to communication needs and event calendar
Developing and updating a database of social media influencers to support UNICEF key communication priorities, to ensure the information is accurate, organized and readily available for others to access
Designing and adapting UNICEF orientation package for influencers, celebrity supporters and GWAs in Ukrainian, including UNICEF brief and Code of Conduct
Leveraging celebrities’ and influencers’ platforms for UNICEF advocacy messages
25.11.2023
25
Identifying and reaching to celebrities and opinion leaders to support UNICEF activities in the fiend of advocating for child rights
Securing participation of at least 10 celebrities or influencer in the UNCIEF advocacy campaigns around Child Protection Day, World Children Day
Development of participation modalities, regular follow up with celebrities’ teams
Support with UNICEF campaign implementation, including managing celebrities’ participation in filming/event logistics/digital activations
Engaging Ukrainian celebrities and influencers in Youth Engagement сampaigns
12.08.2023
15
Adapting global youth advocates packages to local context, in close cooperation with UReport team, Youth Communication Consultant and Adolescent Development Officer
Identifying and appointing Youth Advocates to support youth portfolio of UNICEF Ukraine, in particular, in the field of youth centered recovery
Securing participation of at least 3 celebrities or influencer in the Youth Engagament campaigns around the International Youth Day
Engaging Ukrainian celebrities and influencers in social behavior change campaigns
15.02.2024
30
Securing participation of at least 10 celebrities or influencer in the UNCIEF social behavior change campaigns: Early Childhood Developement, Back to School, Better Care
Development of participation modalities, regular follow up with celebrities’ teams
Support with UNICEF campaign implementation, including managing celebrities’ participation in filming/event logistics/digital activations
Coordination of celebrities’ engagement within UNICEF communication and advocacy priorities and strategies
20.03.2024
10
Supporting Communication, SBC and digital teams with the outreach and secure support from and engagement of influencers into UNICEF global campaigns
Prepare and share briefing notes and information kits with the partnership ideas, identified celebrities/bloggers, as required
Reporting on celebrities’ engagement for global and RO campaigns/activations
Total:
100
Please provide an all-inclusive financial proposal including travels to carry out the deliverables listed above.
i Costs indicated are estimated. Final rate shall follow the “best value for money” principle, i.e., achieving the desired outcome at the lowest possible fee. Consultants will be asked to stipulate all-inclusive fees, including lump sum travel and subsistence costs, as applicable.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks:
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
Advertised: Jun 13 2023 FLE Daylight Time
Application close: Jun 27 2023 FLE Daylight Time
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- Closes Jun 27 2023Influencer Marketing Consultant in Ukraine
The Influencer Marketing Consultant will be responsible for maintaining celebrities/influencers database, coordinating celebrities’ outreach and engagement and thus sparking digital conversation around UNICEF topics to various types of audiences. She/he will help plan and implement part of UNICEF` strategic communication and advocacy plan related to integration of influencers marketing, reaching out to bloggers, building and maintain meaningful partnership with them to forge UNICEF brand and visibility. His/her role will be critical for identifying and securing several high-profile partnerships in 2023/2024. The Consultant will help to build and sustain the most effective and strategic relationships with celebrity ambassadors and supporters, as well as help to harmonize the celebrity partnerships with the UNICEF global guidelines and recommendations.
