[Guatemala] Communications Expert – Organizational Consulting At American Bar Association

Call for applications
United States Bar Association
Rule of Law Initiative
Legal Reform Fund

1. Consulting information

Title

“Preparation and implementation of a communication campaign aimed at promoting respect and exercise of women’s economic and labor rights, and promote the approval of the initiative of the Law for the Economic Development of Women -LEYDEM- (5452) and the initiative that provides for the approval of Convention 189 of the International Labor Organization -ILO- on domestic workers (4981). ”

Type

Consulting for services

Location

Guatemala City, Guatemala

Call closing date

Applications are accepted until August 30, 2024

Consulting start date

September 20, 2024

1. About ABA ROLI

For more than 30 years, the United States Bar Association Rule of Law Initiative (ABA ROLI) has worked in more than 100 countries to strengthen legal institutions, support legal professionals , promote respect for human rights and promote public understanding of the law and the rights of citizens. In collaboration with government agencies, the judicial body, lawyers, bar associations, legislatures and civil society; We design programs that respond to local needs and that prioritize sustainable solutions to the urgent challenges of the rule of law. For more information on ABA ROLI, visit: https://www.americanbar.org/advocacy/rule_of_law/about.html

Currently, the Legal Reform Fund (LRF) is being implemented in Guatemala, a Program supported by the Office of Global Women’s Affairs (S / GWI) of the State Department of the
The United States to address the obstacles that impede the full and effective participation of women in the economic sphere, from an intersectional perspective, closely linked to other impediments to gender equality. It is based on five pillars: Access to institutions, credit creation, ability to travel, acquisition and management of property, and removing barriers to employment.

1. Project description

Recently, the ABA ROLI concluded an analysis on the initiative of the Law for the Economic Development of Women (LEYDEM) and the initiative that provides for the approval of Convention 189 of the International Labor Organization (ILO) on domestic workers. Both initiatives are then contextualized:

The Women’s Economic Development Law is a bill (5452) presented to the Congress of the Republic of Guatemala on May 15, 2018. Later it was presented to the Plenary on August 21, 2018. The bill was sent to the Commission on Women and Public Finance and Currency to carry out the corresponding analyzes and to issue an opinion on its admissibility.

The Women’s Commission, made up of deputies from different political parties, carried out the study of the initiative and on November 25, 2019 issued a Favorable Opinion with modifications, making several changes to the original proposal. The process has been slow, on June 23, 2021, the president of the Women’s Commission announced that in coordination with the LEYDEM platform, they presented the bill so that it would be included in the legislative agenda and continue with the corresponding process. . Finally, on April 28, 2021, the first plenary debate was held.

On the other hand, the 4981 initiative that provides for the approval of the convention on decent work for domestic workers, number 189 of the International Labor Organization, adopted in gin, on June 16, 2011, was presented to the Congress of the Republic on August 11, 2015 and the presentation to the Plenary was on January 28, 2016. During that year, the initiative advanced, obtaining a favorable opinion from the Labor Commission on March 8, the first and second debate were on October 4 and 27, respectively. However, since that date there has been no progress for its ratification.

The approval of both initiatives would represent a significant advance, at the level of legal protection, for the economic empowerment of women. Due to this, the Legal Reform Fund (LRF) program in Guatemala seeks a company to develop and implement a communication campaign to contribute to this purpose.
During service delivery, the consulting firm will work collaboratively with the Program Officer and Program Coordinator for Guatemala, a team based in the US. USA Composed of ABA ROLI personnel and expert consultants, in charge of monitoring this issue, to coordinate activity in Guatemala.

1. Scope of work
   1. Objectives

The general objective of the consultancy is:

Design and execute a campaign that allows to make known to the women who inhabit Guatemala, in a simple, clear and direct way, what their economic and labor rights are, with information that is easy to understand about their exercise, as well as, promote the approval of the initiative of the Law for the Economic Development of Women -LEYDEM- (5452) and the initiative that provides for the approval of Convention 189 of the International Labor Organization -ILO- on domestic workers (4981), which seek to provide a legal framework that allows the economic empowerment of women. The campaign should be built collaboratively with the ABA ROLI and with the civil society organizations that are determined.

The specific objectives are as follows:

1. Creatively update graphic, audiovisual, printed, digital, interactive or any other nature material that has been identified as a good practice by civil society organizations that are determined.
2. Inform about the current situation and context of the initiative of the Law for the Economic Development of Women -LEYDEM- (5452), in order to raise awareness of the importance of the approval by the Congress of the Republic of said initiative.
3. Report on the current situation and context of the initiative that provides for the approval of Convention 189 of the International Labor Organization -ILO- on domestic workers (4981), in order to raise awareness of the importance of ratification by Congress of the Republic of said Agreement.
   1. Activities
4. Design, plan and implement a comprehensive communication campaign, collaboratively with the ABA ROLI and with the civil society organizations that are determined, including: title, creative concept, multi-channel dissemination plan, deliverables, measurement indicators and reporting of results.
5. Guide and articulate all the communication actions that are part of the campaign, ensuring coherence, consistency, effectiveness, cultural relevance and gender focus, in accordance with its general and specific objectives indicated in this document.
6. Contemplate the creation of content, the design, development and dissemination of all the materials and tools that are part of the communication campaign with cultural relevance and gender focus.
7. Coordinate and take care of the translation and / or interpretation of all graphic, audiovisual, printed, digital, interactive or any other nature material, of the communication campaign in four (4) Mayan languages, which will be subsequently determined by the ABA ROLI.
8. Creatively update graphic, audiovisual, printed, digital, interactive or any other content, previously prepared and provided by civil society organizations that are determined and that have been identified as good practices.
9. Disseminate in mass media and social networks any information or activity carried out by ABAR ROLI, the implementing partners (civil society organizations and international cooperation), or any other relevant actor, that represents an information opportunity and direct impact on women from the country.
10. Consider innovative activities that facilitate the dissemination of the initiative of the Law for the Economic Development of Women -LEYDEM- (5452) and the initiative that provides for the approval of Convention 189 of the International Labor Organization -ILO- on domestic workers ( 4981) at a massive level; and even define micro-segments for the creation of specific messages that manage to reach the individual level in order to inform and raise awareness about the economic and labor rights of women.
11. Report monthly the key performance indicators and the metrics that allow an executive understanding of the progress, learning, risks and the measures to be taken to correct or improve the actions of the campaign.
12. Inform at the end of the campaign: the statistics, the scope, the interactions, the metrics that were the result of the implementation of the campaign, preferably, with a breakdown by channel or means of communication, characteristics of the target audience, among others that are defined by the ABA ROLI.
    1. Expected results

The consulting company must deliver the products described below, in preliminary versions subject to review. An initial meeting will be held to define the approval route and other information for the development of the consultancy.

Product 1

Detailed work plan with the main activities, work methodologies, schedule of activities, type of materials to be carried out and updated, among others.

Product 2

Creation and updating of content, design, development and dissemination of all materials and tools that are part of the communication campaign with cultural relevance and a gender focus, aimed at promoting women’s economic and labor rights.

Product 3

Creation and updating of content, design, development and dissemination of all materials and tools that are part of the communication campaign with cultural relevance and a gender focus, aimed at promoting the approval of the initiative of the Law for the Economic Development of Women -LEYDEM- (5452).

Product 4

Creation and updating of content, design, development and dissemination of all materials and tools that are part of the communication campaign with cultural relevance and a gender focus, aimed at promoting the approval of the initiative that provides for the approval of the Convention 189 of the International Labor Organization -ILO- on domestic workers (4981).

Product 5

Final report at the end of the campaign that contains the statistics, the scope, the interactions, the metrics that were the result of the implementation of the campaign, preferably, with a breakdown by channel or means of communication, characteristics of the target audience, and any other that be defined by the ABA ROLI.

1. 1. Institutional arrangements
2. The consulting person or company will meet with institutions, organizations or individuals with whom, according to the proposed objectives, it will identify technical elements in relation to the contents of the products.
3. For the development of the consultancy, no facilities, equipment or support personnel will be provided, regardless of the results considered to be part of the activities to be carried out.
4. The expected products will be presented to the Coordinator of the Legal Reform Fund Program, Tania Montoya and sent to the email tania.montoya@americanbar.org with a copy to the Program Officer, Jazmín López, Jazmin.Lopez@americanbar.org
   1. Work duration

The consultancy will last three (3) months, from the effective date of the contract.

1. 1. Workplace

The main place will be in the Department of Guatemala. If the nature of the consultancy requires it, it will be transferred to the departmental or regional headquarters of the related institutions or organizations.

1. 1. Individual Consultant Profile or Consulting Company

Professional of Communication Sciences or communication and / or advertising agency specialized in the deployment of comprehensive, informative, mass content campaigns with proven national experience, experience of no less than 5 years of experience and recognition.

1. 1. 1. Requirements
2. Relationship with the media (radio, internet, podcasts, social networks, newspapers, etc.)
3. Design, development and production of content and communication materials
4. Creation and implementation of digital content and strategies
5. Excellent writing, editing and style correction skills in Spanish
6. Creation and design of press releases, scripts, radio spots, videos, gifs, etc.
7. Control and measurement of work effectiveness throughout consulting
8. Timely attention and approach to issues and situations of the situation
9. Creative and critical thinking
10. Updated knowledge of the national political, social and economic context
11. Experience in the design, planning and implementation of communication campaigns for social purposes
12. Guarantee of confidentiality and discretion in the handling of information
13. Knowledge of gender and women’s economic and labor rights.
    1. 1. Experience
14. Work experience of at least 3 years in audiovisual production.
15. Experience of at least 2 years in diagnoses of social communication, design, implementation and evaluation of social communication campaigns.
16. Experience in the field of gender equality, women’s economic and labor rights or with international organizations / international cooperation.
17. Copyright and Property

The Consultant or Consulting Company will handle all documents, correspondence, decisions and orders regarding the contract with a confidential and restricted nature and will not disclose them or allow access to them by any unauthorized person.

The contractor may not disclose to any other person at any time, any information that he knows; the contractor will never use such information to his own advantage. These obligations will not cease after this contract.

The information and products of this service will be the property of ABA ROLI.

1. Presentation of the application

To apply, send in PDF format a technical proposal, financial expectation in dollars, portfolio of the consultant or agency, description of the approach and relevant experience.

Applications will be evaluated continuously until August 30, 2024.

The United States Bar Association Rule of Law Initiative is committed to supporting diversity, equity, and inclusion in all of its programs. People who identify themselves as belonging to marginalized, vulnerable or underrepresented populations / communities are especially encouraged to apply.

CLICK TO APPLY