Re-advertisement – Batch Recruitment: Fund Raising Specialist,P-3, (FT), (2 posts) (#122579 Bangkok) & (# 122580 Panama), IG, PFP
Job no: 562151
Position type: Fixed Term Appointment
Location: Panama, Thailand Division/Equivalent: Partnerships
School/Unit: Geneva, Switzerland
Department/Office: Private Fund Raising and Partnerships
Categories: Partnerships, Fund Raising
“This position is being re-advertised. existing applicants need not re-apply, as your application will still be considered. Thank you.”
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
The Private Sector Fundraising and Partnerships Section (PSFP) within the Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth.
The Digital Fundraising team, sitting within the Individual Giving Unit, PSFP, PFP is implementing a new Digital Revenue Strategy to Inspire, Collaborate, and Enable markets to improve their digital fundraising results. The vision is to become the largest and most successful non-profit digital fundraising program in the world.
For every child, a Champion.
Under the general guidance of the Fundraising Manager, UNICEF seeks to hire two Fundraising Specialists (Digital Strategists) role sits within the Digital Fundraising Team in EAPRO & LACRO regions. The incumbent’s key goal is to support UNICEF markets to maximize fundraising revenues through our Digital channels. This will be done by collaborating with markets, understanding their capabilities and challenges, and providing strategic advice with follow-up on implementation of projects, technologies, and strategic support initiatives.
How can you make a difference?
1. Deliver the Fundraising Digital Revenue Strategy by:
- Gain a comprehensive understanding of the Market’s business, and digital marketing initiatives, and identify the most attractive opportunities to achieve Market goals and potential restrictions (technical, resourcing, etc).
- Participating in the global Digital Strategic planning process and work plans.
- Develop long term goals for a market’s digital presence and support investment fund applications and resource requirements.
- Monitoring feedback from the markets and supporting continuous improvements to digital revenue driving capabilities.
- Act as the digital fundraising expert and account manager for UNICEF Regional offices, National Committees, and Country Offices, providing recommendations on achieving long term growth.
2. Coordinate omnichannel digital support to improve fundraising performance via Digital Marketing Expertise by:
- Enabling the growth of digital capabilities within markets, in areas such as data capture, web analytics, performance marketing, content creation, A/B testing, CRO, customer journeys and marketing automation.
- Determine the Target Audience & persuasion strategy at relevant customer cycle stages.
- Help PFP and national paid media and analytic teams translate the “customer journey” into deployable media, creative & measurement plan.
- Technical Recommendations & Implementation Tracker – Evaluate changes related to paid media, content, tech, landing page modifications, analytics and machine learning models as well as payment mode modifications, and use this as the primary document to plan SPRINTS and follow up actions.
- Support media & creative deployment support and measurement by enabling media, creative and analytic measurement plans.
- Leveraging digital capabilities in support of cross-channel revenue opportunities such as telemarketing, face-to-face fundraising, DRTV, telethons, and other fundraising opportunities.
3. Promote the importance of data capture and analytics, with continuous optimization of results by:
- Promoting standards of digital and data tracking capabilities within markets as per Global standards and industry trends.
- Providing strategic support of digital analytics, attribution models, A/B testing solutions, and working with global and local agencies where appropriate to implement reports that monitor digital marketing campaign performance end to end.
- Enable a test and learn framework across all channels for ongoing optimization of results in collaboration with the global CRO lead.
- Pledge, Cash and RPO performance tracking – Ability to independently measure all digital marketing channel performance and monitor KPIs on a weekly, monthly and quarterly basis. To make strategic performance optimizations and adjustments.
4. Support the Digital Talent & Knowledge Management Strategy by:
- Actively participating in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
- Leveraging Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
- Promoting the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results.
5. Inspire and enable fundraising digital campaigns, innovation and new ways of working by:
- Supporting testing of marketing innovations with key markets to pilot new techniques and technologies, rolling out learnings and sharing knowledge globally.
- Track escalations and mitigate them at the earliest
- Test new features in digital, analytics and paid media, DCO and continue evaluating them
To qualify as an advocate for every child you will have…
Education:
- An Advanced University degree in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, or another relevant technical field.
- Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
Experience:
- A minimum of 5 years of progressively responsible professional experience in digital fundraising, marketing, business strategy or business consulting is required.
- Proven success in delivering successful digital marketing programs with demonstrated financial results, is an asset.
- Deep understanding of digital marketing channels and the ability to engage into performance conversations independently with internal partners or agencies.
- Good understanding of digital analytics and existing tracking methodologies and how data can be used in order to measure acquisition and retention campaign performance.
- Experience in planning digital activity across a large organization, including running and planning workshops, designing technical implementation/escalation and new initiatives trackers and ability to work with cross-organizational stakeholders, is an asset.
- Proven project management skills delivering complex projects on time and budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data, and all other relevant KPIs, is an asset.
- Experience in understanding commercial aspects of recommendations and incoming requests from markets and ability to prioritize accordingly.
- Experience conducting audience research and insight projects is an asset.
- Experience working on analytics, digital attribution, and campaign tracking projects is an asset.
- Experience working in an Agile environment will be an asset.
- Experience with the UN/UNICEF system will be an asset.
Language requirements:
- Fluency in English is required.
- The incumbent for the LACRO region, fluency in Spanish is required.
- Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.
For every Child, you demonstrate…
UNICEF’s Core Values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
- Demonstrates Self Awareness and Ethical Awareness (1)
- Works Collaboratively with others (1)
- Builds and Maintains Partnerships (1)
- Innovates and Embraces Change (1)
- Thinks and Acts Strategically (1)
- Drives to achieve impactful results (1)
- Manages ambiguity and complexity (1)
During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks:
Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service. Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Advertised: Jul 31 2023 Eastern Daylight Time
Application close: Aug 14 2023 Eastern Daylight Time
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- Closes Aug 14 2023Re-advertisement – Batch Recruitment: Fund Raising Specialist,P-3, (FT), (2 posts) (#122579 Bangkok) & (# 122580 Panama), IG, PFP in various locations
Under the general guidance of the Fundraising Manager, UNICEF seeks to hire two Fundraising Specialists (Digital Strategists) role sits within the Digital Fundraising Team in EAPRO & LACRO regions. The incumbent’s key goal is to support UNICEF markets to maximize fundraising revenues through our Digital channels. This will be done by collaborating with markets, understanding their capabilities and challenges, and providing strategic advice with follow-up on implementation of projects, technologies, and strategic support initiatives.
