Beer Taken Off Shelf Over Racist Look After Brewed To ‘Celebrate’ All Things ‘Progressive’.
The name and design of Yellow Belly, an 11% stout brewed by Buxton Brewery and Omnipollo from Sweden, was intended to lampoon the Ku Klux Klan. However, Batemans Brewery said the name was similar to its own beer, which refers to its native Lincolnshire. The brewery explained they drew yellow.
The World of Beer in West Hartford, Connecticut, announced that it was taking the beer “Yellow Belly” off its shelf after receiving complaints that the bottle looked like a Ku Klux Klan hood.
— WFSB Channel 3 (@WFSBnews) July 14, 2020
“Please accept our apologies for the lapse in judgment in serving,” World of Beer shared in a statement about the craft beer collaboration between Swedish brewery Omnipollo and Buxton Brewery in the United Kingdom.”
“While we can’t speak for the intent of the brewer, the visual representation does not have a place at our establishment. We appreciate you bringing it to our attention and welcome the opportunity for discussion.”
Serving customers a product that resembles the KKK without warning is beyond insensitive… it’s outrageous. @WOB_USA should not only take if off their menu but should also provide anti-racism training to all members of their company & staff. #BlackLivesMatter pic.twitter.com/Rtb3Om88jJ
— Jillian Gilchrest (@Jilchrest) July 13, 2020
A description on the company’s website about the 2017 beer read, “Yellow Belly—a person who is without courage, fortitude, or nerve; a coward.” “To us, one of the most cowardly deeds is to act anonymously, hiding behind a group,” the statement added. “A signifying trait of institutionalized racism.”
Earlier, New Orleans brewery Dixie Beer announced it would be changing its name.
Country music groups Lady Antebellum and Dixie Chicks are among those who have also changed their names following protests across the country after the death of George Floyd, the man who died while in custody of a Minneapolis police officer.
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Beer Taken Off Shelf Over Racist Look
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